Hill’s Christmas Snowglobe – Online Contest

  • Date: December 8, 2020
  • Categories: Web Sites

Pets bring so much joy, and owners want to make sure they’re around for as long as possible, so in collaboration with Pinpoint Agency & Hill’s to bring some Christmas joy to pet owners.

We wanted a web activation that would draw in pet owners and provide a simple, easy user experience. We tackled everything from design to development, evolving an idea into a full-blown customer journey. The web activation allows pet owners to participate in Hill’s Christmas Snowglobe contest and generate a gif with their pet’s picture on it including a Christmas Wish.

Hill's Christmas Snowglobe

We created a playful yet slick brand experience, balancing Hill’s well-known expertise in pet nutrition with the joy the furry friends bring into owners’ lives. The final result is full of cuddly and vibrant feels, pairing with joyful animated gifs.

Many parts went into building the web activation: a great admin panel for 16 different countries to provide customer support, a lightning-fast marketing site and an interactive gif process supporting different fonts.

Using a modern toolset, we crafted an experience with a fully response site so users get an excellent experience on any device.