Predictive personalization identifies users at a very first level and focuses on showing the most relevant content to each customer instead of showing all the available information about a product or a service. It has its importance in e-commerce websites. 

At ABOVE Digital using Artificial Intelligence, we collect data (always with GDPR guidelines) from customers through landing pages, forms, buying behavior and progressive profiling. These steps enable us to target each individual customer and offer them fully automated and personalized content while natural browsing flow to maximize conversions.